Day Five – The Wind Is on Our Side

The view of the Palais des Festivals et des Congrès in Cannes

This Friday is shaping up to be the busiest day on board. In the morning, we’re expecting two guests: one creative from Panama and a talented art director from Brazil. Later in the afternoon, several creatives from Mexico will be joining us. And if the wind truly blows in our favor, we might even welcome a very special guest.

Excitement is in the air — it’s the final day of the 2025 Cannes Lions Festival, and the boat feels more alive than ever.

Some creatives who couldn’t make it in person are participating in Le Grand Question remotely — we’ve even received messages all the way from Buenos Aires. The reach of the project is beginning to expand beyond the harbor.

Our postcards are almost gone… and they’ve been a hit. People have loved them — both for the design and the idea behind them.

Today, we’ll close the day with a recap of everything we’ve achieved this week. We’ll also spend time working on our social media presence and start preparing for Saturday, when we’ll share a selection of the amazing ideas that have emerged — all with the goal of transforming the world.

The journey continues.

The Floating Portfolio